MINISTRY OF SOUND X MIDNIGHT SNACKS

What do you get when you mix 36 Greggs sausage rolls, a banquet style dining experience in the heart of London’s most notorious nightclub, and 12 of the UK’s biggest TikTok creators? You get the Ministry of Sound X Midnight Snacks experience.

Used as a content promo marketing piece for the Jax Jones DJ residency, this events management and social media branding part-led by Celeste was a successful and historical way of mass-promoting the Midnight Snacks presence across TikTok. The results from this were huge.